Be aware – it’s fake!
November 13, 2006
Who has not been to a “tiangge”? Try going to Divisoria – or for those trying to avoid the traffic, go to Greenhills – and you’ll find out. It’s a grouping of small shops or stalls selling all kinds of stuff from clothes, shoes, perfumes, belts, dvd’s, vcd’s, watches, etc. It’s a shoppers haven. It’s also the haven for cheap imitations. Get real, do you really expect to buy genuine branded products such as Gucci, Rolex, Lacoste, Polo, or Nike in these places? Of course not. But why do people still go there and eventually buy them? Simply put, because it is CHEAP. Unfortunately it is also illegal because it’s Piracy.
RA 8293 or more popularly known as the Intellectual Property (IP) Code of the Philippines imposes strict rules regarding patents, copyrights, and trademarks. If you have not noticed it in the news, law enforcers are clamping down on companies and people who are breaking laws against IP. The law is not there just to protect the owners of the IP but also the consumers because the patents, trademarks, and copyrights that goes along with a product ensures the quality of that product.
A branded product brings with it the prestige and image of owning such products. Companies go certain lengths to ensure its quality and their reputation goes along with it. There’s a price for keeping such reputation, and it does not come cheap. If a buyer wants to save on costs he does not have to buy a fake product. All he needs to do is buy a product from a lesser brand. The quality might not be the same but would you expect a higher quality from a fake? You will just be fooling yourself.
Buy a Rolex and try showing it off. People would say you got a fake one. Unless you belong to the elite group of rich people then people might think otherwise. You see, buying expensive brands also means you have expensive taste. Expensive taste means you are rich enough to have such a rich lifestyle. Do you really think buying a fake expensive brand will make people think you have a rich lifestyle? I don’t think so. People would think you are cheap and fake.
So let’s not fool each other. Stop buying fake and cheap products. Buy Philippine-made. If Philippine-made brands are not yet at par with expensive brands, patronize them. Love our own. Eventually by patronizing them they will improve and in the process we are helping our nation’s economy. There are lots of good locally branded products around. The fake products are not even made here.
Be aware and be wise. Buying fake will not do us any good.