GO get your name.

December 4, 2008

No, not that you need to be born-again and register your name. I’m talking about getting your own domain name. Have a business, for personal use or even for your pets, having your own brand  in the internet provides the easiest channel to promote your intent. Imagine how many Jose or Maria, John or Mary names are registered in your community. There are no laws in these duplicates, but of course maintaining a good reputation is another story. But in the world wide web, there can only be a single owner of a unique name similar to owning a business name.

Most if not all large enterprises have registered their company name, tradename or brand name to leverage the internet’s full potential. Small and Medium Enterprises (SMEs) are catching up and with the prolifiration of blogging personal domains are also becoming popular. .com, .edu, .net, .org, .country code were the most popular extensions until the database was not enough that new groups were introduced such as .mobi, .tv and .me. The demand has been so huge that you can acquire your own domain for $9.99 for a year. Domain service providers includes the internet bigwigs such as yahoo, google and msn and of course local providers within your community, city, country are also available, you can google domain name and your county.

Owning your brand in the internet and having a web presence may not be your priority but registering your domain name has all the advantages and i recommend you get it as soon as possible. You may park it for the meantime while you are thinkering on what to do about it. Or even profit from it, if you’re not interested and somebody would like to buy it from you. For SMEs, it does not differ from the same intent large corporations on the competetive advantage you may create from this platform. For personal use, the simplest publication of your profession or specialization (online CV) offers a wide range of opportunities.

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This is a part of a series on ‘How to leverage the Web’

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